privacy policy

Odwalla, Inc. U.S. Website Privacy Policy

Last Revised: May 2012


Odwalla, Inc. (“Odwalla”) is concerned about privacy issues and wants you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through our website and any mobile sites, applications, widgets, and other interactive features that link to this Privacy Policy (collectively, the “Site”). We encourage you to read this Privacy Policy before using our website. This Privacy Policy applies solely to the information-gathering and dissemination practices in connection with this website in the United States. By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy, so please do not use our website if you disagree with any part of this Privacy Policy

Personal Information

Personal Information We May Collect

“Personal Information” is information that identifies you as an individual, such as:

In some cases, we may use a third party payment service to process purchases made through the Site. If you wish to make a purchase through the Site, your Personal Information may be collected by the third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and shall not be responsible for, this third party’s use of your Personal Information. You ordinarily are not required to register or provide personal information in order to access our website, although certain sections of our website may require registration. In addition, if you choose to contact us to ask a question we will collect your personal information so that we can respond to your question.

How We May Use Personal Information

We may use Personal Information:

How Personal Information May Be Disclosed

OTHER Information

Other Information We May Collect

“Other Information” is any information that does not reveal your specific identity, such as:

How We May Collect Other Information

We and our third party service providers may collect Other Information in a variety of ways, including:

How We May Use and Disclose Other Information

Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then, in addition to the uses listed in the “How We Collect Other Information” section above, we may use and disclose Other Information for all the purposes for which we use and disclose Personal Information.

In some instances, we may combine Other Information with Personal Information (such as combining your name with your geographical location). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.


This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which the Site contain a link. The inclusion of a link on the Site does not imply endorsement of the linked site by us or by our affiliates.

In particular, please note that the Site may contain a link to e-commerce websites. This Privacy Policy does not govern any e-commerce websites to which the Site may contain a link. Any Personal Information that you provide through the e-commerce website will be subject to the privacy policy of the e-commerce site, and not this Privacy Policy. We have no control over, and shall not be responsible for, the use of information collected through the e-commerce site.

Additionally, we may provide you with access to third-party functionality that permits you to post content to your social media account(s). Please note that any information that you provide through use of this functionality is governed by the applicable third party’s privacy policy, and not by this Privacy Policy. We have no control over, and shall not be responsible for, any third party’s use of information that you provide through use of this functionality.

Third Party Advertising-RELATED VENDORS

Please note that our online and email advertising-related vendors may use pixel tags, web beacons, clear GIFs or other similar technologies in connection with the Site to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, the vendor may use pixel tags, web beacons, clear GIFs or other similar technologies to recognize the cookie during your visit to the Site and to learn which of our online advertisements may have brought you to our Site, and the vendor may provide us with such Other Information for our use. Please note we may link such Other Information provided to us by our vendors to Personal Information about you that we have previously collected. Such combined information will be treated as Personal Information hereunder as long as it is so combined.


We use reasonable organizational, technical and administrative measures to protect Personal Information under our control. Odwalla takes measures to prevent unauthorized intrusion to its website and the alteration, acquisition or misuse of personal information by unauthorized persons. Notably, user IDs, passwords and credit card information submitted by users of our website are encrypted using Secure Sockets Layer ("SSL") or other encryption mechanisms. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Accordingly, we cannot be responsible for loss, corruption or unauthorized acquisition of personal information provided to our website, or for any damages resulting from such loss, corruption or unauthorized acquisition. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below (note that physical mail notification will delay the time it takes for us to respond to the problem).


Your choices regarding our use of your Personal Information

We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt-out from:

Please note that changes may not be effective immediately. We will endeavor to comply with your request as soon as reasonably practicable.

Use of sites by MINORS

The Site is not directed to individuals under the age of thirteen (13), and we request that these individuals not provide Personal Information through the Site. Odwalla takes seriously its obligations under the Children's Online Privacy Protection Act concerning the collection of personal information from children under the age of 13. Where appropriate, Odwalla will specifically instruct children not to submit personal information to our website and/or will take reasonable steps to ensure that we obtain parental consent to such submission. Parents should be aware that information that is voluntarily given by children or others in chat sessions, email exchanges, bulletin boards or the like may be used by other parties to generate unsolicited email or other contacts. Odwalla encourages all parents to instruct their children in the safe and responsible use of the Internet.


We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social Security Number, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Site or otherwise to us.


We may change this Privacy Policy. Please take a look at the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on a Site. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Privacy Policy. Your use of the Site following these changes means that you accept the revised Privacy Policy.


This Privacy Policy represents the sole, authorized statement of our practices with respect to the collection of Personal Information through the Site and our use and disclosure of this information. Any summaries of this Privacy Policy generated by third party software or otherwise (for example, in connection with the Platform for Privacy Preferences or “P3P”) shall have no legal effect, do not bind us, should not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.


If you have any questions about this Privacy Policy, please contact us as follows:

Please note that email communications are not always secure; so please do not include credit card information or sensitive information in your emails to us.

Copyright © 2012 Odwalla, Inc. All rights reserved.